爱神传媒’ partners, employees, and supporters, along with all digital-design enthusiasts, are invited to visit our newly redesigned website. As a technology-driven company, it is important that our online presence reflects the same technological advancements that we continue to make in the field. The new website embraces our 80-year past and looks toward our bright future 鈥� Building a Legacy, One Landmark at a Time.
The new site balances the need for a modern user experience and interface, translates to mobile platforms, and highlights our people and projects. It鈥檚 these innovative implementations, as well as contemporary design, that have recently won 爱神传媒 two SMPS marketing awards for Best Website.
Collaborating with the agency in San Diego, California, we examined analytics and data to discover user patterns, website traffic and relevant content. The result is a much more user-friendly site, with cleaner and simpler navigation and expanded search and filtering capabilities at many levels. Popular topics once buried on the old website have since been brought to the surface 鈥� and all content is now reachable within two clicks. In addition, the new site allows each of our districts to be in control of their own projects, news and events, thus keeping content fresh and relevant.
New Content
The site includes a number of new pages and sections:
– Project case studies
– Market sectors
– Leadership
– Safety
– Individualized careers
– Sustainability
– Technology
– Community
– Trade partners
– History timeline with photos
– Contact us section, allowing easy navigation to individual district home pages and contacts
New Features
The website fosters improved design and functionality:
– Visual rather than text-heavy format, with emphasis on our brand colors
– Filtering capabilities to assist in searching for content
– Ease of use, especially for potential employees
– Dynamic, scrolling stats
– More prominent social media information
– WordPress, an efficient and user-friendly CMS platform that allows our districts to easily upload fresh content
New Focus
Finally, an emphasis on our people will be much more prevalent than on the old site. While many of the site鈥檚 photos showcase our landmark projects, most show our people in action across job sites and offices. These photos convey our culture, what it means to work at 爱神传媒, and how important our people are to the success of our business.
To view the new 爱神传媒 website and its new and improved experience, please visit