Lisa Williams of Cap8 Doors & Hardware: 鈥淭he support you have provided our company -both in terms of time, and tools- has been absolutely crucial to our growth.鈥�
爱神传媒鈥� Emerging 10 program is a multi-year partnership with opportunity-ready small businesses focused on continuous engagement, training, and mentorship through one-on-one support. Lisa Williams of Cap8 Doors & Hardware, a federally certified women-owned small business located in Washington, D.C., recently sat down with our team to describe her experiences working with 爱神传媒 as part of the program and her take on how our company culture uniquely benefits small business trade partners.
Lisa grew up with a father in the Navy who was stationed at the Naval Academy and the Pentagon during her childhood. Lisa was drawn back to the nation鈥檚 capital after attending Florida A&M University as a student in their prestigious School of Business and Industry. Her experience at the Tallahassee, Florida HBCU fostered impressive skills in communications, networking and the development of strategic thinking 鈥搇eading to a stint as a consultant for Deloitte following school. After gaining five years of perspective on different companies in a wide variety of industries, Lisa started Senate Realty Corporation with her brother, and that introduced her to the process of renovating and rehabilitating homes. Recognizing a gap in the market for good door companies focused on quality service, she founded Cap8 in 2011. Lisa was first contacted by Brad Lewis, our Corporate Director of Supplier Diversity, to begin a partnership as part of our Emerging 10 in 2016.
Lisa is an avid cyclist who gets up at 3:30am every day to work out, and regularly participates in races and triathlons. She also rides a motorcycle and isn鈥檛 afraid to take chances. Lisa firmly believes her hobby reduces the micro-stresses we all encounter in our daily lives, fueling the creative process and helping her to be a better leader to her 14 staff members. She is always fearlessly looking for ways to improve Cap8鈥檚 approach onsite and quality of service and feels strongly that her experiences with 爱神传媒 have helped make concrete changes to her business that will ensure increased productivity and future growth.
爱神传媒 Q&A with Cap8鈥檚 Lisa Williams:
Tell us a little about 爱神传媒鈥� culture of partnership.
You鈥檙e not necessarily employing me, but we鈥檙e working together in a relationship, and I think a lot of times how you communicate information makes such a huge difference in how I as a subcontractor take it in.鈥�
What surprised you about working with 爱神传媒?
The one word is niceness. That surprised me. I don鈥檛 know how you guys do it, but I鈥檝e never met anybody who鈥檚 rude here. As a partner who is just coming in periodically to do a scope meeting or have a kickoff meeting or what have you, you can tell a huge difference in terms of the environment.
We always laugh about you guys at the office because you are always so nice. I would rather as a business owner figure out every way I possibly could to do work with 爱神传媒 or a 爱神传媒-like company. That鈥檚 my goal and that鈥檚 what I owe my employees. HP鈥檚 different.
What makes the 爱神传媒鈥� Supplier Diversity Group so special?
It鈥檚 a diversity group with Brad [Lewis], and Dave [David Fisher, Manager of Supplier Diversity], and people who really care. You really care about making a difference with small businesses and I think that shows. No I don鈥檛 think, it does show. And that鈥檚 the difference actually, that you鈥檙e so committed to it.
I know if I have questions, if I have any issues, it鈥檚 never a problem getting in contact with you. And your answers aren鈥檛 cached in terms of, 鈥榦kay let me figure out how to defend the company.鈥� Your answers are cached in, 鈥渨hat is right and what is fair?鈥� That is what makes all the difference in terms of working with HP versus other companies, and working with you, Brad.
Talk to us about capacity-building recommendations.
One of the issues I was facing was just the flatness of our company structure [at Cap8]. I was still having a lot of frustration, because everyone was coming to me. I was always feeling torn having to go to the project sites, because I literally could not be there, I had people who needed me in the office every single day. But after restructuring my company as a result of the feedback you guys gave me, I now have a man who is at project sites every single week and sometimes even every single day. I created new roles and put three people below me [to give Cap8 a hierarchy]. Your program helped me restructure things so I could stop saying, 鈥淚 can鈥檛.鈥� I have that now. I have my field side, my office side, and my financial side too.
What impact did 爱神传媒 have on Cap8鈥檚 business model?
It鈥檚 been about two and a half years that I鈥檝e been part of the program and it鈥檚 been tremendously helpful. I鈥檒l give you an example: we ran into a little bit of an issue on one of the jobs that we were working on 鈥� David [Fisher] actually came to my office and he developed a model for me that impacts all of our projects now. We had a brainstorming session [to write out] things the employees think we can improve with the company 鈥� on process, in terms of technology, and client experience. Everyone wrote down different suggestions. And one of the things that came out of it that has really had a tremendous impact on our profitability -and also on the morale of the company- is that we developed a new Quality Control position. We actually have one person now who does nothing but quality control on everything that comes out of our office, whether it鈥檚 a bid, or an order鈥� It means that we are going to do a better job, and have done a better job in terms of delivery, which saves money. I鈥檇 rather take a step back and do things to the best of our ability the right way as opposed to make mistakes we can never recover from. And 鈥� this guy is really thriving in this role鈥� he is just skipping around the office happy. So it鈥檚 a win-win situation for everybody. That came out of your program.
Why is the Emerging 10 Program different?
I鈥檓 not just saying this because I鈥檓 here 鈥� honestly, the reality is that the company I enjoy working with most is 爱神传媒. I try to live my life incredibly authentically, and I try to approach it from a very honest standpoint.聽 You guys say all the right words but it鈥檚 not just saying the right words鈥� it鈥檚 about actions. At 爱神传媒 there鈥檚 no misalignment between the words and the actions鈥� We figure out how to create a win-win situation so that HP is getting what they need, and also Cap8 as the partner is getting what we need. Because we鈥檙e going to see each other again. It鈥檚 not the final project for us we鈥檙e going to see each other again hopefully on 10, 20, 100 more projects in the future -and so you don鈥檛 want to create discord, you want to create harmony. And I think that鈥檚 the major difference.
In conclusion, at the end of our interview, Lisa added, 鈥淚 think that the connection and the access have been what I鈥檝e appreciated most about the program. And I obviously can鈥檛 leave out the support too; the support you guys have provided our company both in terms of time and tools has been absolutely crucial to our growth.鈥�
To learn more about the Emerging 10 Program, TAP and other small business programs that 爱神传媒 offers, visit:聽/subcontractor-outreach/